Applied Innovation Exchange

Everlast

Bring your most personal moments with you anywhere you go.

Everlast empowers consumers to craft a digital story of their most cherished memories. Brands can embed custom photos, videos and even letters, in physical items, driving product differentiation and brand loyalty.

Our relationship with products is changing.

Woman browsing clothing with many choices

Connection is Key

Customers are looking to connect in a more emotive way with their products and therefore have more unique experiences with the brands they wear.

Woman connected to a digital profile

Individual Identity

Personalised experiences build brand loyalty, boost customer satisfaction and make people remember your business. Recent research reveals that 80% of consumers are more likely to purchase from a brand that offers a personalised experience.

Person using Virtual Reality Technology to browse a retail store

Transformed Expectations

Luxury brands will need to ensure they are utilising the latest technologies creating unique bespoke experiences that align with their products prestige, authenticity and sentimental value.

Embrace change or be left behind.

New technologies, business models, and consumer expectations are changing the retail industry. With disruption comes opportunity for retailers to both exceed the rising expectations of customers and to leverage new technologies and business models to address historic challenges.

Illustration of a delivery van returning a product

Technology Led Differentiation

All physical products have their limits, retailers need to look through the lense of technology to enable true product differentiation - phygital experiences. Everlast embraces this by leveraging the technology found in individuals pockets, their smartphones, to unlock a whole new experience from the jewellery they wear everyday.

Illustration of a retail sale

Experiential Loyalty

By bringing iconic moments to individuals that they can experience and self manage instantly, Everlast drives customer loyalty to big brands that would otherwise struggle to differentiate their product offerings vs their competitors.

User recieving marketing email

Recurring Revenue

Through the unique experience Everlast brings the ability for big brands to diversify their revenue model and offer a subscription service that consumers pay into to enable consistent access, modification, export of specific moments and more.